PRIVACY POLICY

Thank you for showing an interest in our online shop. Here, we will inform you in detail about how we process your personal data.

Personal data means all data that can be personally related to you, e.g. name, address, telephone number, email address or user behaviour.

Who is Responsible for Data Processing?

The service provider and party responsible for processing personal data (‘controller’) Outdork, Alberta, Canada (hereinafter referred to as “Outdork”). You can reach us at info@outdork.co

When using the Outdork website for information purposes only, so when you do not log in to use the website, register or otherwise provide information, we collect the data that your browser transmits to our server. This includes in particular:

IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), name of the requested file, access status/HTTP status code, volume of data transferred, the page from which you came to visit us, your operating system and its interface, your browser type and the language and version of the browser software, a report of successful retrieval.

The data is technically necessary for us to display our website to you. It is also evaluated to make the website user-friendly and to ensure stability and security. For this purpose, we partly use the external web hosting service providers Squarespace and Printful.

Cookies & Similar Technologies

In addition, we also use cookies on our website. Cookies are small text files that are assigned to your browser and stored on your device. Through them, certain information flows to the place that sets the cookie, such as settings or data for exchange with the system. This helps us to make our website more user-friendly and effective overall. Cookies cannot execute programs or transmit viruses to your device. Our website uses the following types of cookies:

Session (transient) cookies, long-term (persistent) cookies, third-party cookies.

Session cookies store what’s called a session ID, which can be used to assign different requests of your browser to a common session. This allows your device to be recognized when you return to our website. For example, this lets you store certain information you have entered (such as log-in information, language settings) in such a way that you do not have to repeat it constantly. Session cookies are automatically deleted when you log out or close your browser.

Long-term cookies remain on your device for the time being, so that we can recognize your browser on your next visit and we can, for example, assign your preferred information and settings. Long-term cookies are automatically deleted after a specified period, which may vary depending on the cookie.

When you visit our website, our partner companies also store third-party cookies on your device. The cookies contain information about how our website is used, e.g. which pages and products were visited. The data is collected in a pseudonymized form by assigning an identification number, which is not combined with any other personal data you may have provided to us.

You can delete cookies in your browser settings at any time or prevent them from being stored, although the latter may result in a restriction of the functionality of our website for you. In the relevant sections of this Privacy Policy, we explain which technologies that are comparable to cookies are used on our website and how you can object to the use of cookies and other technologies with the individual third-party providers.

Ordering from Outdork

If you want to order something in our online shop, it is necessary for the conclusion of the contract that you give us the personal data we need to process the order. The mandatory data required to process the contract is marked as such; all other data you provide is voluntary. You can either enter your data only once for the order or use your email address to set up a password-protected user account with us, in which your data can be stored for later purchases until you revoke your consent. You can deactivate or delete the data and the user account at any time via the account.

To prevent unauthorized access to your personal data by third parties, the order process is encrypted using TLS technology.

When we process the data provided by you to process your order, this includes, for example, individual customer service. In the course of order processing, we pass on personal data to one of our production companies within the group, to a shipping company commissioned by us and (with the exception of PayPal) to our bank, National Westminster Bank Plc, 250 Bishopsgate, London, England, EC2M 4AA (“Natwest”). The payment data is encrypted and transmitted directly to Natwest.

Payment via PayPal is processed by PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (“PayPal”). For information about data protection at PayPal, please refer to PayPal’s Privacy Policy.

In the case of trackable parcels, we also pass on your order and address data to our fulfilment center, Printful, Rīga, Ojāra Vācieša iela 6B, Zemgales priekšpilsēta, Latvia, and our delivery services, such as Royal Mail Ltd, 185 Farringdon Road, London, England, EC1A 1AA or Evri, Capitol House, 1 Capitol Boulevard, Morley, Leeds, England LS27 0WH to make it possible to track your parcel and to inform you about delivery deviations or delays, for example.

The legal bases for the processing of personal data as part of order processing is Article 30(1) of the UK GDPR. Due to commercial and tax regulations, we are obliged to store your order, address and payment data for a period of ten years.

During the order process we also conduct a fraud prevention check via our bank Natwest, which involves using your IP address to carry out a glocalization and compare your data with previous experience. This may mean that an order cannot be placed with the selected payment method. Our aim in this regard is to prevent any abuse of your chosen payment method by third parties and to protect ourselves from payment defaults.

Since this involves automated decision-making, you have the right to challenge the decision (in this case the refusal of a certain payment method) and have the decision reviewed by a person. In such cases we ask that you contact us using the contact details mentioned above. Please note that the payment method may have been rejected due to a typing error and you should, therefore, check what you have entered again during the order process if necessary.

During the ordering process we use Google Maps Autocomplete, a service of Google LLC (“Google”). This allows an address you start typing to be completed automatically, avoiding delivery errors. Google sometimes conducts a glocalization using your IP address and receives the information that you have retrieved the corresponding subpage of our website. In addition, the data referred to previously is transmitted. This is regardless of whether you have a Google account and are logged in. Once you are logged in to your Google Account, the information will be directly associated with your account. If you do not want this assignment to occur, you must log out before entering your address. Google stores your data as user profiles and uses it (even in the case of users who are not logged in) for the purposes of advertising, market research and/or the needs-oriented design of its own website. Google also processes your personal data in the USA and has subjected itself to the UK-US Data Bridge. You can object to Google creating such user profiles. For more information about the purpose and scope of data processing by Google and about protecting your privacy, please refer to Google’s Privacy Policy. Third-party provider information: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

We use Google Customer Reviews, a service of Google Ireland Ltd. (“Google”), through which we receive feedback about us as a seller and about our products. This allows us to improve our services and adapt them to our customers’ wishes. The legal basis is Article 30(1) of the UK GDPR. After placing an order, you can give Google permission to use your email address to request a review. In the event that data is also transferred to a Google server in the USA, Google LLC has subjected itself to the UK-US Data Bridge. You can revoke your consent to the use of your data at any time by clicking on the unsubscribe link contained in the emails from Google. For more detailed information about the purpose and scope of data processing by Google and about protecting your privacy, please refer to Google’s Privacy Policy.

Communication with Outdork

If you contact us via a contact form, email or social media we process the data provided by you for the purpose of processing your enquiry. We use the software of support@outdork.co.uk to coordinate and process emails, which means that info@outdork.co gains access to the data. We use the management software of Meta to coordinate and process enquiries via our social media channels Facebook and Instagram.

Processing of Data for Web Analytics

Our website uses Google Analytics, a web analytics service provided by Google Ireland Ltd. (“Google”). Google uses cookies, which enable an analysis of your use of our website. The information generated by the cookie about usage is usually transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymization on our website, your IP address will first be shortened by Google within the United Kingdom. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website and internet use.

The IP address transmitted by your browser in the context of Google Analytics will not be combined with other data held by Google.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this you may not be able to use the full functionality of our website. You can also prevent the data generated by the cookie and relating to your use of the website (including your IP address) from being recorded and processed by Google by downloading and installing browser plug-ins available. In the case of mobile devices, you can prevent Google Analytics from recording data via your settings. This will place an opt-out cookie which prevents recording when you visit our website in future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser and per device and only prevents the recording of data for this website.

This website uses Google Analytics with the “_anonymizeIp()” extension. Consequently, IP addresses are further processed in shortened form, so that any personal association with the data subject can be ruled out. As far as the data collected about you relates to you personally, that association is therefore ruled out immediately and the personal data thus erased without delay.

We use Google Analytics to analyze and regularly improve the use of our website. The statistics this yields allow us to improve our website and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google LLC has subjected itself to the Prosperity Partnership (SPP) between Canada, Mexico, and the U.S.

Squarespace Analytics

To allow us to analyze and regularly improve the use of our website, our website also uses the Squarespace Analytics web analytics service. The statistics this yields allow us to improve our website and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Adobe has subjected itself to the Prosperity Partnership (SPP) between Canada, Mexico, and the U.S.

The analysis involves storing cookies on your device. The information collected in this way is stored on servers, including in the USA. We would like to point out that if you prevent the storage of cookies, you may not be able to use this website in its entirety. You can adjust your browser settings to prevent the storage of cookies. You can also prevent Squarespace Analytics from recording your data. This will place an opt-out cookie which prevents recording when you visit our website in future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser and per device and only prevents the recording of data for this website. How to prevent the recording of your data on other websites is explained on the respective site.

Advertising Activities by Outdork

Newsletter

If you register separately for our newsletter via our website and give us your consent, we will use your email address to send you regular emails about new products, product offers, discounts and contests. To this end, we pass the data on to the software company Squarespace Ireland Limited, Squarespace House, Ship Street, Great Dublin 8, D08 N12C, Ireland (“Squarespace”), which handles the technical side of the mailing on our behalf.

You can revoke your consent to the sending of the newsletter at any time (without this affecting the lawfulness of the processing up to the point of revocation). You can declare your revocation by clicking on the link provided in every newsletter email or by emailing info@outdork.co

When sending the newsletter, we use Squarespace to statistically evaluate your user behavior in order to measure how successful the newsletter is and to optimize its design. To enable this evaluation, the emails contain what are called web beacons or tracking pixels. These are single-pixel image files that establish a connection to our website und thus permit a log file analysis. The web beacons are linked with the data mentioned and an individual ID. The links contained in the newsletter also contain this ID. For example, we can see if and when an email has been opened and which links have been clicked on. The data is stored on the Squarespace servers for 13 months and collected pseudonymously, meaning the IDs are not linked to other personal data at this point, thus ruling out any possibility of direct personal reference. You can object to the recording of your usage behavior at any time by clicking on the unsubscribe link provided in each email or by informing us using the contact details provided. Recording is not possible if you have disabled the display of images in your email settings. In this case, the newsletter will not be displayed to you in full and you may not be able to use all functions. If you choose to display the images manually, recording will take place as described above.

Product Recommendations

As an Outdork customer, we process the email address you provide in order to send you regular email recommendations for products that might be of interest to you based on your previous orders from us. We also use your name to allow us to personalize these emails. The data is passed on to the software company Squarespace, which handles the technical side of the mailing on our behalf.

You receive these product recommendations because you did not object to the use of your email address for this purpose by removing the corresponding check mark during the order process. If you subsequently no longer wish to receive product recommendations or any advertising messages, you can object at any time without incurring any costs other than the transmission costs at the basic rates. Just click on the unsubscribe link included with each email, send a message using the contact details provided or, if you have a user account with us, adjust your newsletter settings accordingly.

When sending the product recommendations, we use Squarespace to statistically evaluate your user behavior in order to measure their success and to optimize their design. To enable this evaluation, the emails contain what are called web beacons or tracking pixels. These are single-pixel image files that establish a connection to our website und thus permit a log file analysis. The web beacons are linked with the data mentioned and an individual ID. The links contained in the email also contain this ID. For example, we can see if and when an email has been opened and which links have been clicked on. The data is stored on the Squarespace servers for 13 months and collected pseudonymously, meaning the IDs are not linked to other personal data at this point, thus ruling out any possibility of direct personal reference. You can object to the recording of your usage behavior at any time by clicking on the unsubscribe link provided in each email, informing us via the contact options listed or, if you have a user account with us, changing the newsletter settings in your user account. Recording is not possible if you have disabled the display of images in your email settings. In this case, the newsletter will not be displayed to you in full and you may not be able to use all functions. If you choose to display the images manually, recording will take place as described above.

Use of Google AdWords Conversion Tracking and Google AdWords Remarketing

Google AdWords Conversion Tracking

We use Google AdWords, a service of Google LLC (“Google”), to use ads (so-called Google AdWords) to draw attention to our offers on external websites. In relation to the data of advertising campaigns, we can identify how successful the individual advertising activities are. In this way we want to show you advertising that is of interest to you, make our website more attractive to you and achieve a fair calculation of advertising costs.

These ads are deployed by Google via ‘ad servers’. For this purpose, we use ad server cookies, which enable the tracking of certain parameters for measuring success, such as the display of ads or clicks by users. If you arrive at our website via a Google ad, Google AdWords will store a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. Analysis values usually stored for this cookie are the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (marker showing that the user no longer wishes to be targeted).

These cookies allow Google to recognize your internet browser. If a user visits certain pages of our website and the cookie stored on their device has not yet expired, Google and Outdork can recognize that the user has clicked on the ad and has been redirected to this site. Each AdWords customer, in this case, Outdork, is assigned a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. We do not collect and process any personal data in the aforementioned advertising activities. Google merely provides us with statistical evaluations. On the basis of these evaluations we can identify which of the advertising activities used are particularly effective. We do not receive any further data from the use of ads; in particular we cannot identify users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further processing of the data collected by Google through the use of this tool. By integrating AdWords Conversion, Google receives the information that you have retrieved the corresponding part of our website, or that you have clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that Google will obtain and store your IP address.

Google AdWords Remarketing

Besides AdWords Conversion, we also use Google’s remarketing feature. This is a process we use in an attempt to contact you again. After visiting our website, this feature makes it possible to show you our ads when you continue to use the internet. This is done by means of cookies stored in your browser, which Google uses to record and evaluate your usage behavior when visiting various websites. This is how Google can determine that you have previously visited our website. According to its own information, Google does not combine the data collected in the context of remarketing with your personal data, which may be processed by Google. Specifically, according to Google, pseudonymization is used during remarketing. There are various ways in which you can prevent your participation in this tracking procedure:

By setting your browser software accordingly; in particular, disabling cookies from third party providers means that you will not receive any ads from third-party providers;

By permanent deactivation in your browser Firefox, Internet Explorer or Google Chrome via browser settings. Please note that by doing this you may not be able to properly use the full functionality of our website.

Use of Meta Custom Audiences & Conversion Tracking

Meta Custom Audiences

Our website also uses the Website Custom Audiences remarketing function of Meta Platforms, Inc. (“Meta”). This allows users of the website to see interest-based ads (“Meta Ads”) when visiting the social network Facebook or other website (e.g., Instagram) that also use the process. Our intention here is to show you ads that are of interest to you.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We have no influence on the extent and further processing of the data collected by Meta through the use of this tool. By integrating Custom Audiences, Meta receives the information that you have retrieved the corresponding part of our website, or that you have clicked on one of our ads. If you are registered with a Facebook service, Meta can associate the visit with your account. Even if you are not registered with Facebook or have not logged in, it is possible that Meta will obtain and store your IP address and other identifying information.

Conversion Tracking

We use Meta Business Suite to monitor the reach of ads. This allows us to track users’ actions after they have seen or clicked on a Meta Ad. The Meta Business Suite records and reports to Meta information about the user’s browser session, a hashed version of the Facebook ID, and the URL being viewed. Using the hashed Facebook ID, we can measure the reach and effectiveness of an ad to find out whether customers are interested in our advertising. This enables us to measure the effectiveness of Meta Ads for statistical and market research purposes. For us, the data used is not personally identifiable.

You can prevent Meta from recording your data by going to your Facebook or Instagram settings. This will place an opt-out cookie which prevents recording when you visit Facebook or Instagram. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser and per device and only prevents the recording of data for this website. How to prevent the recording of your data on other websites is explained on the respective sites.

The legal bases for the processing of data when using the functions specified above is Article 30(1) of the UK GDPR. You may revoke your consent anytime as described above (without this affecting the lawfulness of processing up to the point of revocation).

Third-party provider information: Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, D2 Dublin, Ireland. For more information about data processing by Meta, please refer to Facebook’s Privacy Policy.

Participation in Surveys

If you participate in a survey offered by Outdork, we use the information you provide for the purpose of market research and further development of our offers. Within the scope of the survey, we will inform you separately about the data to be provided by you and the scope of use by us.

We may also use our service provider Momentive Europe UC ("SurveyMonkey") for the technical implementation of the surveys. In this process, data may also be transferred to the USA.

The legal basis for the processing of your personal data is Article 30(1) of the UK GDPR. You may withdraw your consent at any time (without affecting the lawfulness of the processing carried out until the withdrawal). You can declare your revocation by sending an e-mail to info@outdork.co or by sending a message via the contact form on the Outdork website.

Third-party provider information: Momentive Europe UC, 2nd Floor, 2 Shelbourne Buildings, Shelbourne Road, Dublin, Ireland. For more information, see SurveyMonkey’s Privacy Policy.

What Are My Rights?

With regard to the personal data concerning you, you have the following rights in relation to Outdork and our partners, insofar as they are controllers within the meaning of the GDPR:

The right of access, the right to receive a copy, the right to rectification or erasure, the right to completion of incomplete data, the right to restriction of processing, the right to object to processing, the right to data portability.

You can exercise these rights by contacting us using the contact details mentioned.

You also have the right to lodge a complaint with a data protection supervisory authority about the processing of your personal data by us or by our partners.

If you have given your consent to the processing of your data, you can revoke this consent with future effect at any time. This does not affect the lawfulness of processing carried out on the basis of the consent before you revoke your consent.

If we base the processing of your personal data on the balancing of interests, you are entitled to object to the processing. This is the case if the processing is not necessary in particular for the performance of a contract with you, which was described by us in each case with the description of the individual functions. When exercising such a right of objection, we ask that you explain the reasons why we should not process your personal data as carried out by us. In the event that your objection is justified, we will examine the situation and either stop or adjust the data processing or point out to you the compelling legitimate reasons on the basis of which we will continue processing. However, you can of course object to the processing of your personal data for advertising or web analytics purposes at any time without giving reasons.

As described in the relevant sections, we sometimes use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly checked.

The personal data processed by us is generally erased or blocked as soon as the purpose of storage ceases to apply. The data will also be blocked or erased once a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or performance of a contract.

Further processing operations may be required for contests and other promotional campaigns. In such cases we will inform you in the context of the respective promotional campaign.